Larabar

Startup Pod helped Larabar successfully launch their product purely online in the UK market in 2018, despite the challenges of launching a new product with a brand new name. Our team provided the following services to support Larabar:

• Social media representation: We worked with Larabar to build a social media strategy from scratch, including tactics to reach their targets such as monthly reach, followers growth, and engagement growth.

• Content creation: We helped Larabar develop a concept for their social media content, focusing on healthy, indulgent, pure, and delicious with the focus on a healthy lifestyle. We provided a range of content including photo, video, motion, and reels.

• Influence management: We worked with Larabar to create KPIs and content ideas for influencers to implement and create viral content.

• Technical support for SMM: We helped Larabar improve their algorithms by providing support on frequency, timing, and type of content.

• Community management: We helped Larabar’s followers navigate through their questions and provided support for them.

• Experiential marketing: We partnered with Larabar’s brand team in sampling activities across London, such as London Fashion Week and Yoga festival, to get the most viral content to share on social media.

• Paid ads management: We helped raise brand awareness by managing paid advertising campaigns.

In summary, Startup Pod helped Larabar launch their product purely online in the UK market in 2018 by providing a wide range of services that support their social media representation, content creation, influence management, technical support, community management, experiential marketing and paid ads management.